Is design becoming a writer’s medium? Meet the AI creators changing creativity forever
We see design as a skill for people who are good at using brushes. But at the dawn of the era of artificial intelligence (AI) design, it might be the good, fast writers who do the best work. 160over90’s Leroyson Figueira caught up with some of the best AI creators in the business to ask how their incredible images came to be.
By now you’ve probably seen the incredible AI designs generated with online art generation software such as Midjourney and Dall-e.
For the first time in the history of art and design, beautiful images are created exclusively with the help of words. No paintings. Not Photoshop. Anyone who knows how to write can now design.
But the most interesting part of the AI design isn’t how stunning the output is, but that it unwittingly created a new design craft. I call it “speedy creative writing”.
Writing as a creative profession. A brave new world indeed.
How AI design is created with words
There are no traditional design tools in Midjourney or Dall-e. The online software only has a text input tool: you write what you want it to do.
Let’s focus on Midjourney. In Midjourney, all you have to do is write: “/imagine prompt: [anything you want it to create].”
The better you write the prompts, the better your result will be. The more intricate and detailed your written prompt is, the more intricate and unique the artwork will be.
Write the drawing
In the traditional world of marketing and advertising agencies, we often divide the creative process into words and images. Copywriting and design, with corresponding job titles: writers and art directors. And only creative people are allowed to create. But in the new world of AI design, traditional designers have to learn how to write prompts to get the designs they want. And non-creatives can also create.
The best prompt authors will get the best designs.
AI design is a brave new frontier. Even in the last month, it has seen huge innovation and acceleration with the release of new versions.
Think like a designer, write like an art historian
In this article, some of the top AI creators share their personal prompts with us, giving unique insight into the words and phrases they use to create their art. They shared with us their written prompts and the images created by those prompts.
No design tools were used to create these designs. Just words.
Notice how complex the wording can be. The level of detail sometimes approaches the level of understanding of an art historian. Words create nuances.
Mohammad AbdullahPrompt from: “/Imagine prompt: majestic ape knight, portrait, finely detailed armor, intricate metal and brass filigree armor, cinematic lighting, 4k, 8k, octane render –ar 9:16-test”
This one is Mohamad abdAllah again – the prompt: “/Imagine the prompt: Red Citadel rising above a lush crystal forest, Cinematic light, Volumetric light, Beautiful architecture, Vibrant colors, Atmosphere, Dramatic Detail, Dramatic Lighting, Epic Composition, Wide Angle, Low Angle, Close Up, Miyazaki, Studio Ghibli –ar 16:9”
Matteo Ferrari– and no, it’s not a photo: “/Imagine prompt: frozen road leading to gigantic sun and sunset, snow, storm, stormy environment –testp”
Matteo Ferrari again: “/Imagine prompt: interior of a massive domed greenhouse in the desert, interior shot with lush vegetation inside, night image, uplight, glass metal and vegetation, red rocks , desert rocks, photoreal, photorealistic, photography, epic design, massive architecture, massive scale, wide shot, Canon Eos 7D, hd, –test –upbeta »
Mohamad abdAllah again: “/Imagine prompt: beautiful hyper-realistic female model, full body portrait, with white 3d printed parametric dress, organic design, flowing, low angle shot –ar 9:16 –test –creative –upbeta”
Matteo Ferrari: “/Imagine prompt: interior of a futuristic spaceship, large window overlooking massive planets, stars and spaceships, futurism, future, futuristic, sci-fi, sci-fi, epic lighting, crazy composition , super wide lens, photorealism, vray, unreal engine, robots and androids, –ar 2:1 –version 3 –upbeta“
Matteo Ferrari: “/Imagine prompt: futuristic underwater city in the deep ocean with massive people walking and interacting with shops, bars and restaurants, outdoor wide shot, lights and people activities, neon lights, lights, glows, epic blueprint, epic composition, concept art, cgi, photo real, hyperreal rendering, architectural visualization, vray next, unreal engine“
There will be haters
In any revolution, especially those affecting human culture, there will always be enemies. Art, design and creativity are often seen as distinctly human. Being able to create, we thought, made us different (or better) than animals and computers.
Were these works created by humans or computers? I say it was the humans, with a human vision and a human need to express themselves and create. The software was just the paintbrush.
Perhaps written prompts will be as valuable as Da Vinci’s preparatory sketches or Rembrandt’s pencil drafts. Perhaps they will be hung alongside works of art in exhibitions. Perhaps they will become trademarks or be auctioned off as collectible NFTs. All I know is that it changed the world of creativity and design forever.
‘Wanted: Creative Prompt Writers.’ Just imagine.
If this article inspires you to try AI design, then I’d love to see your first attempts. Share them with me on Twitter, @leroyson #160over90 or LinkedIn, @LeroysonFigueira #1600ver90 https://www.linkedin.com/in/leroyson/.