Mother’s Snack, Plein’s Meta Estate, UPS in NYFW – WWD
“As a brand rooted in nostalgia, this collection reinvents 80s and 90s fits for a new generation,” said Tim Kaeding, Creative Director and Co-Founder of Mother Denim. “For Snacks, we were playing with proportions and looser jeans in general. It’s more objective and about how you want to wear it. Mother Denim was founded in 2010 and runs the gamut from denim and dresses to jumpsuits, shirts, skirts, shorts, jumpers, sweatshirts and t-shirts.
Retail prices for snacks range from $198 to $228. It will be sold in stores around the world such as Fwrd by Elyse Walker, Shopbop, Saks Fifth Avenue, Nordstrom, LuisaViaRoma and Selfridges, as well as Motherdenim.com. —LISA LOCKWOOD
UPS SUPPORTS EMERGING TALENT: UPS is heading to New York Fashion Week.
The transportation and logistics company makes its fashion debut this week as the official logistics partner of NYFW: The Shows, and launches its first collection of apparel and merchandise to commemorate the milestone, partnering with the association nonprofit In the Blk to showcase three up-and-coming black designers on February 13.
The 14-piece collection was inspired by small and medium-sized businesses, which are the focus of UPS’s Be Unstoppable initiative, a program designed to help small business owners compete more effectively with large corporations. Pieces include clothes, backpacks, and wireless speakers that range in price from $28 to $98.
UPS enlisted photographer Christian Cody to shoot the collection and stylist Ugo Mozie to create the looks. Proceeds from this collection will go to In the Blk, a non-profit organization dedicated to building up-and-coming black fashion brands. UPS will also donate $50,000 to support black entrepreneurs.
“NYFW is another example of how we can come together and present ourselves in a different way with how customers perceive us,” said Kevin Warren, UPS chief marketing officer. “It’s not just about writing a check. It’s something we’re going to build on.
Warren said small and medium-sized businesses, abbreviated as SMB, represent the most profitable customer segment for UPS and that the company’s strong performance in 2021 has been driven by these small businesses. But this segment has also been hardest hit by the pandemic, especially black-owned businesses, which inspired UPS to launch an extension of Be Unstoppable called Proudly Unstoppable, an initiative supporting minority-owned businesses during the pandemic. The company raised $580,000 in grants for black-owned businesses and diverse interests.
This collection advances this cause. “I think there’s a synergy between being good and carrying goods,” Warren said. “We needed to update the intermediate model. It’s a very diverse business. »
Prior to this partnership with NYFW: The Shows, UPS promoted the Be Unstoppable initiative with tennis star and entrepreneur Serena Williams and reggaeton artist J Balvin, who turned to TikTok to uplift Latino-owned SMBs. The company also landed at ComplexCon as an official shipping partner, handling shipping for attendees and free ground shipping for VIP ticket holders.
“We’ve found that to really change the relevance of the UPS brand, you have to meet consumers culturally where they are,” Warren said. —OBI ANYANWU
THE NEW SPROUSE CONCERT: Versace has named Cole Sprouse the face of its latest eyewear campaign.
Sprouse, who plays “Jughead” in the super popular teen soup “Riverdale” on The CW Network, was photographed by Steven Klein and styled by Allega Versace, daughter of Donatella. Klein used a handheld camera intended to capture the dynamic movements of the actor and model throughout filming.
The eyewear capsule collection features two styles of sunglasses – a metal navigator with adjustable nose pads and a wrap-around metal goggle frame, and a round optical frame, all in a variety of colorways. All styles use a mix of the Italian house’s iconography, such as embossed Medusa details and engraved brand logos.
Sprouse rose to fame as a child actor — along with his twin brother Dylan — for his role as Cody Martin in the Disney Channel series “The Suite Life of Zack & Cody” and its spin-off series “The Suite Life on Deck.” He won three Teen Choice Awards for his role in ‘Riverdale’ and in 2019 starred in the hit teen drama ‘Five Feet Apart’. “According to his IMDb page, the actor and model is in post-production on two films slated for 2022: ‘Moonshot’ and ‘Undercover.’
The collection will go on sale on Tuesday and the campaign will run on Versace’s social media channels. —THOMAS WALLER
METADOMAIN: Philipp Plein has entered the metaverse.
Plein Group has purchased land in the Decentraland metaverse, a 3D virtual reality platform powered by the Ethereum blockchain.
The Swiss-based fashion company bought the domain for a price of 510,000 Mana – Decentraland’s own cryptocurrency – corresponding to approximately $1.4 million, according to the trade date exchange.
Dubbed Plein Plaza, the estate is said to be located in a prime location directly overlooking one of the Genesis Plazas, framed and accessible from two roads, and covers 65 Decentraland plots, the equivalent of approximately 176,528 square feet worldwide. real.
The transaction was operated by the fashion group under the alias Bug$ Bunny with the help of Jason Rosenstein, founder and managing director of auction house and marketplace NFT, who will also be involved in the development of the domain.
Digital visual artist Antoni Tudisco will also play a role in the creation of the Plein Plaza project, which will include retail, entertainment, an art museum, hotel and luxury residences.
Plein said he was proud “to have taken this opportunity to own a piece of the metaverse so early in the development and set-up of this new universe.”
“We are here to stay and to develop and share the creativity of all our brands – Philipp Plein, Plein Sport and Billionaire – also in this new dimension of human interaction in which I personally believe very much”, he added. .
The German designer was among the first to fully embrace the potential of the digital world and its tools. Last year, the company opened up to cryptocurrencies, accepting more than 20 different types as means of payment both in its physical stores and on its e-commerce.
Last month, the Philipp Plein menswear fall 2022 presentation held at the group’s new Milan headquarters also featured monster sculptures first conceived as NFT art only and then transformed into physical objects, which the designer aims to exhibit in December. next at Art Basel Miami. —SANDRA SALIBIAN
HEADGAMES: If you had to sum up your life in three elements, what would they be?
Visitors to the 3537 cultural center in Paris will have the opportunity to note them in the guestbook after visiting “Past Bones Present Flesh Future Omen”, an exhibition of works by artist-designers Flávio Juán Núñez and Laurent Tijou which will runs until February 13.
Distributed on the top floor and the lower level of 3537, the exhibition is the culmination of an artistic dialogue that began five years ago when Tijou, then head of jewelry design at Jean Paul Gaultier, called on the furrier and Núñez leather specialist for pieces intended for haute couture. . The two men bonded over a shared love of craftsmanship.
Welcoming guests to the first floor amidst strobe lights and accents of techno, the leather and crystal “Death of Disco”, the first of many Death Mask sculptures in the show. Faced with a photograph of one of Núñez and Tijou’s first collaborations, he begins a dialogue between past and present.
“[These photographs] started out as pieces that were part of Jean Paul [Gaultier’s] collection, so they had to undo them. We then wanted to transcribe them differently with the same techniques,” said Tijou.
Other death mask carvings tap into Núñez’s family roots and the craftsmanship he learned. “My grandmother made effigies of family members and kept [their] jewelry, that’s how the conversation started with Laurent,” he said.
“Death masks began with embalming rituals from different eras, related to craftsmanship,” he added, pointing to the intricate wrappings of Egyptian mummies or the way the defeated Mayans were stripped of their ornaments.
Comments on materialism are woven into Núñez and Tijou’s output; trauma and healing; LGBTQ advocacy, plus a healthy dose of their “twisted sense of humor,” as the duo put it.
On the walls, photographs from the “Disrespectful Idol”, “Golem” and “Om” series. The latter was shot in Malta and explores female archetypes from Antiquity to the Renaissance. On the lower level, the installation of the Recumbents — boxes with images and the disconcerting sound of crackling fire — cohabits with other death masks and small coffins.
A coffin in the courtyard serves as a memorial to members of the LGBTQ community who “inverted…transitioned…rebelled…died,” the artists said in a poem inscribed on it.
They will be remembered again on February 12 and 13 as Núñez stages the story of transformation, rebirth and transcendence in “Passing”, a performance he co-wrote with the dancer Corey Scott-Gilbert.
A book, retracing the journey of older works from Núñez’s artistic research to the exhibition, is on sale at the Librairie 1909 for 49 euros. This is the first publication edited by 3537. —LILY TEMPLETON