New Norwegian Social Media Editing Law Raises Important Question | Notice


OPINION – Norway has essentially made the Kardashians illegal.

The country’s parliament has passed new regulations that will require all influencers to clearly label all edited photos in sponsored posts. They’re serious about the effect of social media on poor body image and mental health, according to recently passed laws:

“Ads where the shape, size or skin of a body have been retouched – even through a filter before a photo is taken – will need a standardized label designed by the Norwegian Ministry for Children. and Family. Examples of manipulations requiring labeling include enlarged lips, constricted waist and exaggerated muscles. “

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Norway passed a new law requiring influencers to tag Instagram photos that have been improved. (Getty Images / iStockphoto)

Now that’s fascinating because I would say most influencers, who use social media as a source of income, edit their photos. Every part of their life online is brilliant and perfect because they are selling you something – they influence you, hence the title.

I’m not against anything that makes influencers more honest. In my eyes, too many people are running thugs and taking advantage of other people’s insecurities.

When they photoshop their image, they are essentially lying. I’ve met real life influencers who are nothing like what they do online because of the amount of editing they do.

For me, this new law in Norway could be a very positive step in making people aware of the amount of rework that is actually being done.

Shelly horton
“I’m not against anything that makes influencers more honest. But how far can that go?” (Instagram)

What they project is often impractical and unrealistic. Young minds are easily influenced, and the temptation to “compare and despair” is exaggerated by social media. Young people (and older ones, for that matter) look at pictures on social media and then wonder why their stature isn’t so small or why their muscles aren’t so big, and that’s because everything isn’t so small. is that smoke and mirrors.

“Body pressure is present in the workplace, in public space, at home and in various media, etc.

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“Body pressure is always there, often imperceptible, and is difficult to combat. A requirement for retouched or otherwise manipulated advertising to be branded is a measure against body pressure.

“The measure will hopefully make a useful and significant contribution to reducing the negative impact of such advertising, especially on children and young people.”

Two women using their cell phones together
“This could be a very positive step in making people understand the amount of rework that is actually being done.” (Getty Images / iStockphoto)

Last year, Instagram removed “Like” accounts as a serious acknowledgment of the power of social media.

In Australia, influencers are required to use the hashtag #ad, and this has been adopted easily. A few have been surprised, named and humiliated, which keeps them on their toes.

So I can see how the Norwegians are going to impose the new laws – my problem with that is how far does it go?

I never Photoshop or FaceTune my Instagram photos. I have as many photos without makeup, sweaty, and unglamorous as I have photos that are presentable on television. But I use filters and adjust the lighting and brightness.

Shelly horton
“Isn’t wearing makeup essentially photoshoping your face? Is taking a high angle shot to be more flattering misleading?” (Instagram)

If you adjust the lighting, can you be accused of changing skin tone? Isn’t putting on makeup basically Photoshop your face? Is taking a high angle shot to be more flattering misleading?

I’m all for pushing back against unrealistic beauty standards and encouraging people to come to terms with their flaws and imperfections. We all need to live more in real life rather than living online.

So I hope these new laws in Norway will be a great test for the rest of the world to assess. It would be great to measure its impact on mental health. But it makes me wonder – where does it end?

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