Sony Showcase focused on imaging, IP, cloud and visualization workflows

At NAB Show 2022, April 24-27 at the Las Vegas Convention Center, Sony Electronics proudly unveils and showcases a wide range of products and services, to enable broadcast, cinematic content creation and live events. These innovations align with key industry trends in imaging, Internet Protocol (IP), cloud and visualization. Sony will be exhibiting at booth #C10901 and virtually at

“The past few years have redefined the world and our industry,” said Theresa Alesso, President, Americas Imaging Products and Solutions, Sony Electronics. “Our customers have relied even more on technology to connect and collaborate remotely and in real time, with the highest degree of reality. At the NAB Show, we look forward to reconnecting with the industry, spotlighting Sony’s transformation, sharing our latest technologies and highlighting trends, including cinematic looks and virtual production, as we create the future together.

Create a wide range of imaging options

Sony’s expertise in imaging is established as a leader in camera technology. On the site of breaking news, on the set of the most popular programs and films, and used at the world’s most influential live events, Sony cameras bring powerful stories to life with heightened engagement and emotion. As an industry standard, users continue to seek out Sony’s outstanding camera choices at all levels, capacities and price points.

With the introduction of the new HDC-3200, Sony is expanding its portfolio and filling the gaps with a more affordable 4K system, ensuring users have an option that delivers everything they need, without paying for capabilities that aren’t needed. The HDC-3200 is a cost-effective fiber-based system camera that shares many common features with Sony’s HDC series, including a 2/3″ type 3CMOS image sensor with global shutter, 4K and HDR and support for many signal formats. The HDC-3200 is compatible with Sony’s existing range of viewfinders, large lens adapters and IP transmission systems. It is expected to be available in May 2022.

Sony is also introducing two great new lens adapters, the HDLA-3505 and HDLA-3501. The robust HDLA-3505 can be used with the HDVF-EL70. It features an LCD panel that allows assignable settings at the push of a button and simple monitoring via the SDI input. The HDLA-3501 complements the new HDC-3200, offering a cost-effective 4K system. It is designed to work with the HDVF-L750 viewfinder and allows easy access to the camera head while supporting rear panel operation. Both options offer a wireless interface to Sony systems and instant camera connection and detachment. They should be available in June 2022.

Additionally, Sony’s PVM-X series 4K HDR monitors, available in 18-inch, 24-inch, and 32-inch sizes, will see further enhancements with firmware version 4.0 scheduled for August 2022. New features include two new optional licenses to support signal conversion and 3D LUT output. Timecode and audio output capabilities will also be added to the enhanced monitor output. The firmware will also include monitor display, parallel remote and chroma keying as well as closed caption support.

With the rise of cinematic storytelling, the VENICE CineAlta camera continues to see the action in feature films, sports and live multi-camera productions. Building on the success of the original VENICE, Sony has expanded its cinema lineup with the introduction of the flagship VENICE 2 camera. VENICE 2 features a new 8.6K full-frame CMOS image sensor, X- Internal OCN and 4K Apple ProRes 4444 and 422 HQ recording with a smaller enclosure. It has an impressive 16 stops of dynamic range, extreme low-light capability, fade-out highlights, and natural skin tones. Additionally, the VENICE 2 has dual base ISO, 8 stops of built-in ND filters, and is available now.

The HDC-F5500 system camera with Super 35mm 4K CMOS global shutter image sensor also enables creative expression with a cinematic look. Featuring shallow depth of field, high frame rate capability, and easy systematization with other Sony system cameras, it has been used at marquee sporting events and cinema events and most influential music artists, among others.

To complement our imaging solutions, Sony is updating its 4th generation UWP-D series of wireless microphones: the URX-P41D dual-channel receiver and the handy UWP-D27 housing. The new portable receiver offers simplified functionality, user-friendly features and a digital audio interface via the SMAD-P5 MI (Multi Interface) hot shoe adapter, compatible with many Sony camcorders.

Additionally, Sony’s flagship PXW-Z750 4K HDR shoulder camcorder, which will be on display at NAB, has been embraced by the reality community. He was recently selected by CBS’s Emmy Award-winning Survivor, one of the oldest and most famous reality TV programs, alongside additional models including the FX6, for a total of nearly 50 Sony cameras. Sony’s technologies have been an integral part of Survivor’s production since the beginning, as they have embraced new formats and resolutions. Now, the PXW-Z750 will play a central role in their Season 43 HDR-enabled production, which is set to debut in the fall.

Connect and manage networks with the power of IP

Sony is expanding its portfolio of solutions that enable professionals to design, deploy and manage environments on-premises, in a geographic region or in the cloud. Nevion, the VideoIPath media orchestration platform from a Sony group company, recently announced that it is adding streaming control. This enables simple and cost-effective support for the full production lifecycle, ideal for managing IP broadcast facilities, virtual routing, production trucks and mobile units. Additionally, the update adds support for Sony’s NS-BUS IP-based management protocol to the long list of equipment interfaces already compatible with VideoIPath, including Sony hardware panels and connection management. to SDI-IP converters and Sony XVS series switchers. Sony also offers a powerful solution for production orchestration and facility management: Live Element Orchestrator.

Improved capabilities, flexibility and workflows in the cloud

The cloud is increasingly important for providing secure accessibility, streamlining media workflows, and facilitating improved collaboration. Sony’s Ci Media Cloud services, an ecosystem of cloud-based applications designed to enable organizations to collect, organize, collaborate, deliver and archive media assets, continued to enhance their offerings to to create a more valuable solution for multiple applications.

For post-production, Ci’s Workflow app provides functionality for a secure and automated VFX extraction workflow by simply submitting an edit decision list (EDL) to Ci. Benefits of the app include a increased speed and reduced operating costs, and it helps solve common ownership and accessibility issues.

Enhancements to Ci for collaboration, which can benefit editing and sports users, among others, include in-app commenting, clippings, and live streams, which simplify how creative teams review and collaborate on content and enable faster posting to social media. Ci also integrates with Sony’s Hawk-Eye technology to receive live streams from sports venues, allowing officials to review, annotate and collaborate on decisions in near real-time, regardless of location . This workflow makes content easily accessible to licensees and rights holders.

Additional enhancements to Ci include a Ci mobile app on iOS and Android for viewing content and a tvOS app for viewing content on Apple TV 4K, as well as six times faster live stream ingest and Japanese localization .

Cloud-based camera capabilities provide more freedom and flexibility for efficient productions in the field or on the front line. Sony’s next-generation camera-to-cloud solution, C3 Portal (C3P), delivers cost-effective file operations by tightly integrating Sony capture devices and remote operations. C3P enables remote camera control, remote file access, and secure and efficient file transfer to Ci or to a destination of your choice. C3P’s new mobile app improves the file transfer process. Flexible metadata workflows support custom and automated tagging of camera clip metadata, simplifying search and identification for fast content retrieval.

Sony continues to grow its suite of cloud services with the development of infrastructure and live production tools that will enable an efficient transition from on-premises to the cloud.

Visualize vibrant new worlds

Virtual production has transformed the worlds of broadcast and cinema by providing new ways to bring the virtual and physical worlds together in real time. This revolutionary technology combines cinema cameras, LED screens and game engine technology to increase freedom, flexibility and efficiency on set.

Sony’s Crystal LED B series has been tailor-made for virtual production. The scalable B-Series is available in two pixel pitch sizes and allows productions to create LED volumes at the desired size and resolution. With incredible brightness, each panel features an anti-reflective coating, a wide 170 degree viewing angle and a wide color gamut.

Combined with the Sony VENICE series of cameras, these groundbreaking technologies allow storytellers to enjoy consistently accurate and flexible color matching between camera and wall, as well as incredible resolution and dynamic range that create realistic pictures.

To better serve the virtual production, streaming and esports communities, Sony recently launched a dedicated group that brings together expertise and resources from across Sony’s imaging and display businesses to help drive the innovation and to demystify the process.

Additionally, Hawk-Eye introduced the first iteration of its new solution, Hawk-Eye Replay, a suite of products that serves as a high-performance and cost-effective remote trimming, replaying and highlighting solution. Following the success of “Every Shot Every Hole”, Hawk-Eye’s award-winning golf production technology, this new offering combines with the company’s optical tracking and data platforms to create a powerful production solution.

Tackle trending topics
From Sunday April 24 through Tuesday April 26, Sony will be hosting live presentations at booth #C10901 and a live stream at Topics include imaging, IP, EDL Pull cloud workflow, connecting cameras to the cloud, virtual production, drones and more.

Comments are closed.